Our partnership with OneBigPlanet Corp., a Montreal technology company operating in the Daily Deals space, was just announced.

As local markets get saturated with more and more deals (and more players), matching the right deal with the right consumer becomes a critical element to grow the industry. Needium can identify and reach out to social media consumers who are expressing implicit and explicit needs for products/services. In the daily deal context, we believe Needium can lower the cost of consumer acquisition and help improve deal sell-through and consumer satisfaction by matching deals with needs.

In a nutshell, using the OneBigPlanet API, we will be identifying local consumers who have needs for a product/service and matching them with live daily deals.

More information about the partnership on the OneBigPlanet website.

MONTREAL, QC, CANADA — 09/08/2011 — Needium today announced its selection for the DEMO Fall 2011 conference, taking place next week (September 12th -14th) at the Silicon Valley Hyatt Regency in Santa Clara, CA.  ”After many months of intense effort,  the team is excited to finally unveil to the world what we’ve been working on,” said Peter Diedrich, CEO of Needium. “The Demo Conference is an amazing opportunity to bring our company to the next level”.

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This blog has been extremely quiet in the last 6 months and there’s an excellent reason for that. Turns out it’s much more work operating a company that’s successful than one that’s not! Six months ago, Needium, our social media lead generation service officially came out of beta and it became the sole focus of our company. With a full-team in place (currently at 16), we’ve started conquering the local/social space. But before we talk about where we are now, after 6 months, let’s go back a bit in time to explain the insights that lead to the creation of the service.

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