Why Your Business Needs to Invest in SEO Services Right Now
If you want your website to reach as wide an audience as possible, then it is well worth investing in high-quality SEO Agency. Online marketing through paid search and social media marketing will help you to get your site noticed in the short term, but it is search engine optimization that will make the difference in the long term.
An SEO company can help you to attract traffic from people that have a clear “searcher intent” – people who are likely to want to spend money on your services. It takes a long time to reach those people – you can’t expect to pay for SEO just once and then have traffic coming in forever –but if you invest in a sustained, long-term SEO campaign where you build up links and improve your website over a longer period, then you can expect to see some great results.
What Do SEO Service Entail?
Search engine optimization is a broad subject, which includes not just building links, but also doing blogger outreach, social media marketing, social bookmarking, on-site improvements to things like meta tags and even technical improvements to the layout of the website and the performance of the server. All of these elements can have a significant impact on the performance of your site and how well it ranks in the search results.
How Long Does it Take To See Results?
How long it takes to see results from an SEO campaign depends on how high completion is in the niche that you are interested in. If you are trying to rank in a highly competitive niche, then it could take many moths – or even a year – to get near the top of the results – and that is assuming that the websites that you are competing against are not working hard on SEO themselves.
It is better to invest a slow and sustained effort into building up the popularity of your website than it is to spend a week or two working hard on acquiring a huge number of links, and then forget about your website for a while. The search engines may view that sudden spike in links as being spam, and penalize you for them.
How Much Should You Spend?
If you are planning on outsourcing your SEO work, then you should be willing to spend a few thousand per month on promotion, because that’s what it takes to see good results. The ‘cheap’ services that promise rapid results are likely to backfire in the long term – often they use ‘black hat’ tactics, and those tactics are not going to serve you well if the search engines decide to update their algorithms.
That’s why it’s important that you think carefully about the companies that you work with – ask them what companies they have worked with in the past, and then see if you can find those companies in the SERPs. Look at their overall brand impression. Does the look of their brand online reflect the idea that you had of the brand? Do you feel like you can trust them?
Can Search Rankings Be Guaranteed?
Be wary of any company that promises that they will get you to a certain point in the SERPs. This is not something that any reputable company should be promising. Even individual Google employees cannot guarantee that a site will rank a certain way in the SERPs because the algorithms that Google uses now are so complex that no one individual fully understands them – in fact, the algorithms are now evolving in real time as they take into account user queries and behavior.
The only thing that an SEO company can do is tell you that they will engage in certain activities which will help the search engines to find your website and that they will contribute to making your site look more authoritative to the search engines as well. They will work out what keywords are the most important to try to rank for, and do everything they can to increase your prominence for those keywords – but what impact that will have is something that no-one can guarantee.
But just because they can’t guarantee a particular ranking, it doesn’t mean that you shouldn’t be willing to try SEO. Even if you don’t make it to number one in the SERPs as quickly as you hoped, there are other benefits for Digital Marketing. The layout changes and content changes that are associated with SEM are things that are worth paying attention to because they will have other positive effects on your website – they will make it load more quickly and look more mobile friendly, improve your conversion rate and reduce your bounce rate. They will cause the site look more professional, and that will have a positive impact on your brand.
Online Marketing is a significant investment, and it is something that every brand owner should look into. While paid search and PPC marketing are good for short term traffic, when you stop spending money on them, you will find that the traffic instantly dries up. SEO, in contrast, helps you to build up a slow and steady stream of traffic that will keep on coming even if you stop funding it for a while. This alone makes it something that every company should seriously look into.